A lot of people say that the focus in online marketing should be in generating traffic to the link you wish your prospective customers to see. While this is important another aspect that is equally important is customer relationships. If you already have a list of customers who have been converted and bought products that you have been endorsing, you need to realise that you need to work towards building a relationship with them.
You may wonder why it is important to build a relationship with a customer who is already satisfied and has bought your product. Well, the customer who just contributed towards your commission has the interests that form the making of your ideal target market. If not today, then tomorrow you may come across an offer in the same category and that particular customer may be the best target for that product. This is called backend selling.
If you want to master the art of backend selling you should pay attention to the following tips:
Gratitude: When a certain customer has bought a product given the efforts you have invested you should be happy, because this has enabled you a fat commission. Now you should show gratitude for this purchase by sending the customer an email and letting them know that you are a expert in the category and if they may have any questions or would need help, they can get in touch with you.
Relationships: When you are in a business, you have to work towards creating a good relationship with your customers. Make sure that you note down birthdays and anniversaries and constantly send messages out from your personal inbox to these people. This can really help back end selling as your messages can be sent along with some literature of a new range of products that you may be endorsing.
Constant Contact: When you have a customer who is interested in your category, since he has already bought your product you know that he may be interested in other products of a similar nature as well. Therefore, you should ensure that you keep him posted with developments in the category. Send updates, emails and messages, however do not get too intrusive and do this keeping in mind that they need their space. Do it on a monthly basis.
If you want to master the art of backend selling you should know that the key to achieving success is building relationships and nurturing them. Spend some time and effort in making this happen, show them you care and that you will be there for them if they may need anything and they will come back to you when they need to replenish their fill or they may have any query.
Building relationships is tough, but breaking them is very easy and therefore you have to be very careful as to how you take care of your customers. Backend selling will help you generate high commissions, so spend some time getting in touch with customer who have already helped with making you rich.